SHOPPING + SALE: Très Chic Vintage Sale 02.23.14 Grove & Broderick [10a-3:30p]


After recouping from a cold, I’m back at it again with Allyson of Birthday Life Vintage!  And we are so excited it’s almost spring!  So to celebrate (and to get out in this good 64 degree weather), we are rollin’ out the racks in good ol’ NOPA.  If you’ve seen us there before well, let’s be honest, it’s because you have.


After a couple of hours, Allyson and I packed it in!

And this time we’re bringing not only vintage duds for the ladies and gents, but furniture for your oh-so-quaint (ahem, small) San Francisco apartment.  Take your time and stroll around the farmers market, and then pop on by and say hi!  We will be glad you came.

Très Chic Vintage Sale

02.23.14 | 10am-3:30pm
Grove & Broderick
Neighborhood: NOPA

SHOPPING & PARTIES: It’s My Birthday (sale) + @blackmarketsf Pop Up Night Market

Today is my birthday.  It’s so funny how sometimes you don’t feel like you are any different than the year before when your birthday comes.  But today I put that into perspective.

When I was eight, I remember how my brother and I would listen to Peter and the Wolf  or Vivaldi’s Four Seasons on cassette before we went to sleep, or how we used to play with our flashlights on the ceiling like they were spaceships fighting amongst the plastic glow-in-the-dark stars and the stubborn GAK residue from years past (does anyone remember that stuff?  It was disgusting and awesome all at the same time).  I also remember this was the year I had my first licorice jelly bean and almost called Ralph.  It was also the year I learned how to use the microwave; I asked my grandmother to put an already cooked hardboiled egg inside and entered our home phone number…and then watched it explode.  I was just a kid, and the world before me had endless possibilities.

When I was twenty, I had just come off the hardest summer of my life where I worked not one, not two, not three, but FOUR jobs and took off a quarter from school to work and save money for books, food and rent for my first apartment when I went back to school.  I was living in what was technically an office; a 9ft by 13ft single-windowed room where I had accounted for and planned the space down to the last inch to make it as efficient as possible– including a double folding futon FOR ONE (yes, they make those).  I even was working part time as a barista in between classes, waking up at 6am 4 days a week to open the cafe and bake enough scones to get the shop through the lunch hour rush; even when finals came I would take 20 minute naps and wake up and keep working (and I aced all of them).  I had grown up, gotten a thick skin, and I still knew the world before me had endless possibilities.

When I think of those points in my life, when I was at such vastly different stages and add them together, the space in between makes sense and I understand today what I am made of.  I’m a kid with tough skin, who grew up and I know the world before me has endless possibilities.  It’s kinda beautiful.

So today is a day of reflection for me, keeping those tender memories alive because that’s really the stuff we are made of.  But today is also a day to celebrate!  Another candle on the cake, another ring on the tree or whatever you want to call it- I have lived to see another day and that’s pretty fantastic.  I have lived in 4 states from the East to the West, found love and passion.  All great things to live for and tip you hat to.  And for that I am grateful.


So to celebrate, I’m announcing a pretty sweet sale for the shop (of course!).  Enter HBD2ME at checkout and get 15% off your total purchase.  The shop is already marked down 20%, so you’ll save 35%!  Heyyyooooo!

In other (awesome) news, I am participating in a new pop up night marketplace called Black Market SF which is an exclusive shopping event that happens at a mystery location every few months.  You have to register online to stay in the loop!  Black Market SF features a select group of local crafters, designers and small business owners to sell their goods all in a  night market atmosphere.  Enjoy live music, food and spirits and often times, there is a charitable cause involved.  Sign up ASAP to get the invite and get your tickets!  Presale tickets are available now for FREE until end of this week, $5 after they run out, and $8 at the door.

This month’s event is on Saturday February 15th from 7pm until 12am and will feature food and dessert vendors, craft vendors (and of course yours truly), pampering station, awesome DJs, a photobooth by SnappeaSF and tons more secret activities.  PLUS live performances by local folk band Whiskerman and indie band all the way from LA, AKW.
I will give away FREE tickets to three lucky folks!

Here’s how to enter:

1.  Follow me on Twitter

2. Follow Joules Jewels Vintage on Facebook

3. Pick an item you like in the shop and “heart” it!

4.  Leave a comment below with your name, e-mail address, and the link of the item you favorited from the shop!

Winners will be chosen and announced on Thursday February 13, 2014 and will be contacted by e-mail.

*All persons entering must live in the San Francisco Bay Area or must be willing to commute to the event.  Must be 21+

Good luck!

Valentines Day #LoveSFETSY One Day Flash Sale 40% OFF! [02.01.14]

I am a February baby, an Aquarius, and a hopeless romantic.

So you can bet your good shoes I love Valentines Day too.

Mark your calendars for SFEtsy’s second annual v-day flash sale on February 1st where participating members, including yours truly, are slashing prices 40% off!  Just use code “LOVESFETSY” at checkout to get all your valentines day gifts at a sweet discount.

We have been adding new items to the shop non-stop just in time for the sale.  Check it out!

Vintage 50s Cotton Candy Pink Mohair and Shetland Cowl Boatneck Knit Pin Up Cardigan Sweater by C.VITALI of Florence

Vintage 70s Brown Cream & Grey Tartan Plaid Knife Pleated Kilt Style Midi Full Circle Wool Skirt (sz S M)

Vintage 80s Bright Aubergine Magenta Sheer Striped Semi Formal Cocktail Secretary Dress (sz 4 6 8 M)

Japanese 60’s Bright Floral Canvas Tapestry Medium Size Suitcase Luggage Tote Carry On Bag by Bantam Travelware

Vintage 50s GARLAND DOWNYSPUN Classic Pinup High Waist Dusty Rose Pink Skinny Capri Trouser Pants (sz M 4 6)

Vintage Pin Up Mod 60s Black and White Static Nubby Tweed Full Circle Mini School Girl Skirt (sz 2 4 S M)


Vintage 80s Tan Brown and Navy Polka Dot Skirt and Dolman Sleeve Blouse Secretary Set by ALBERT NIPON (sz 8 10 L)


Vintage 60’s Red & Black Tartan Plaid Zip Up Carry On Bag Suitcase Luggage Tote


Vintage 50s MACYS Peach Angora and Lambswool Eyelet Knit Pin Up Cardigan Sweater

SFEtsy team members have been busy making lots of treasuries and we made a few!  Take a look!

rustic love

Our camping canteen has been featured in the Rustic Love treasury!

Our black maxi skirt and Parisian milk maid crop top have been featured!

Our black maxi skirt and Parisian milk maid crop top have been featured!

Our pink and pearl mod dress has been featured!

Our pink and pearl mod dress has been featured!


I am so excited for this holiday that not only are we doing the 40% off flash sale on February 1st, but just in case you miss it, every item in the shop from February 2nd until the 15th will be 20% off!  AND to sweeten the deal (literally) every order placed before February 14th will receive a FREE mini box of chocolate.  Talk about the total package!

Happy Valentines Day everyone! 

xoxo, Joules


SHOPPING & SALE: BLACK FRIDAY SALE #JJVSALE + New Ugly Christmas Sweaters + @yelpsf Nifty Under $50 Holiday Market

As you may have probably noticed, we have a HUGE stock of holiday goodies in the shop.  With the item numbers climbing everyday, you will be sure to find something this season- to give or to keep!

Our Black Friday Sale started today at 12am and goes until 11:59pm November 30.  Save 15% on all your purchases!  If you need expedited shipping, don’t be shy!  Just send a message before your purchase to have your shipping cost adjusted.



There are nearly 20 Ugly Christmas Sweaters in the shop, and with 15% off, these babies are a steal!  Sure to win the Ugly Sweater Contest this year!


And if you’re not already following JJV on Instagram/Twitter/Facebook, head on over and friend us- you’ll find a special Black Friday surprise just for our loyal social media followers! (Hint: it’s a special code)

Vintage 80s Red Santa Suit Ugly Christmas Sweater Tshirt (sz L XL)

Vintage 80s Sequin Holiday Ugly Christmas Sweater Disco Party Vest (sz xs S M)


Vintage 90s Green Red White Holiday Ugly Christmas Sweater Vest with Tree and Present Theme (sz L XL XXL)

Vintage 90s Lighten Up It’s Christmas Ugly Christmas Sweater Sweatshirt Penguin Theme by Patty Reiss (sz L XL)

If you’re looking for some fancy party dresses, we also have you covered!

Vintage 80s Great Gatsby Style Silk Beaded Pearlite Pinstripe and Sequin Floral Sheath Wiggle Maxi Party Dress (sz M)

Rare Vintage 70’s 80s Givenchy Nouvelle Boutique Red Wine Silk Paisley Print Shift Pencil Skirt Cocktail Dress (sz XS S 2 4)

Vintage 50s Suzy Perette by Victor Costa Red Navy and Green Box Pleated Full Circle Secretary Day Party Dress (sz S M 4 6)

Vintage 60s Mr Dino by Max Cohen Black Cream and Brown Shift Party Dress with Bell Sleeve Signed Floral Print (sz S M)

This Sunday, December 1st (yes, it’s December already!  Weird right!?) Joules Jewels Vintage will be there with bells on (literally)!  Everything on the racks will be $50 and under INCLUDING ALL UGLY CHRISTMAS SWEATERS LISTED ONLINE! Woot!  Snag $5 earrings, festive frocks and blouses and hand-dyed denim!  With every purchase over $25 you will receive a fun holiday grab bag with fun mystery gifts and an EP from Lario Emu Iji’s AKA Mr. Brown from ATL!

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Location: Hotel Shattuck Plaza, 2086 Allston Way, Downtown Berkeley

Market will be held in the Crystal Ballroom & Boiler Room (street level, access from Allston)

Event Date & Time: Sunday Dec 1st, 12-5pm


SHOPPING & HOLIDAY: Ugly Christmas Sweaters Are Back! #JJVSHOP

If you were stoked about our selection for the Great Sweater Event last year, you’re going to love what we have this year!  We have been stock piling Cosby sweaters, Ugly Christmas Sweaters and more for a solid year to give you the best and brightest this holiday season!  Get ready to get warm, this one’s gonna be a doozy!

Vintage 90s The Nutcracker Brand Kelly Green UGLY CHRISTMAS SWEATER Sweatshirt Santa’s Workshop Theme (sz M L)

Vintage 90s The Nutcracker Brand White UGLY CHRISTMAS SWEATER Sweatshirt Santa’s Sleigh with Reindeer North Pole Theme (sz S M L)

Vintage 90s Gopher Sport Brand Forrest Green Mary Badenhop UGLY CHRISTMAS SWEATER Sweatshirt Puppy Christmas Tree Theme (sz xl xxl 2x)

Vintage 90s Ashley Brand White UGLY CHRISTMAS SWEATER Turtleneck Santa Hat Theme (sz L xl)

Vintage 70s BOBBIE BROOKS Green Red White Buffalo Tartan Plaid Holiday Christmas Vest (sz XS S M)

Vintage 80s The Villager UGLY CHRISTMAS SWEATER Vest Maple Leaf Print with Puffy Paint Pom Poms Bows and Bells Vegan Sweater (sz S M)

We will post our selection of Cosby sweaters this week, so stay tuned!

Don’t forget, our Outerwear Sale and 10% Off Sale Section is happening now and ends November 9th at 12am!

SHOPPING: Stay Warm With Cool Discounts! 20% OFF OUTERWEAR & 10% SALE SALE! #JJVSHOP

If you know anything about JJV, it’s that we really love you and we really love sales.  So from now until November 9th, you can enjoy double discounted merch to keep you warm and your wallet happy!

Our outerwear is a whopping 20% off when you use “2BWARM” at checkout!

Here’s what’s new in stock.

Vintage 80’s OUTERLAYERS Short Faux Fur Plush White Chinchilla Rocker Glam Coat (sz 8 10 12)

Vintage 80’s JORDACHE Long Faux Fur Plush White Chinchilla Cruella Glam Coat (sz 8 10 12)

Vintage 50’s Genuine Persian Lambs Wool and Brown Real Mink Fur Collar Cuffs Coat (sz 6 8 10 12)

Vintage 80’s Faux Fur Plush LEOPARD Cheetah Animal Print Rocker Glam Coat (sz 10 12 14)

Vintage 80’s JORDACHE Faux Fur Plush Mink Chinchilla Glam Coat (sz 6 8 10)

Vintage 60’s SPORTOWNE Faux Fur Plush Realistic Mink Glam Vegan Coat (sz 4 6 8 10)

Faux Fur and Suede Coat (sz 2 4 6)

Faux Fur and Suede Coat (sz 2 4 6)

In addition to our fantastic outerwear sale, enjoy 10% OFF THE SALE SECTION!   Super good deals and goodies for all you early holiday shoppers!

Vintage 90s Naturalizer Box Bow Pointy Toe Black Vegan Patent Leather Heel Shoe (sz 7.5)

Vintage Queen of Hearts Heavily Beaded Bi Fold Wallet

Vintage 1960’s Oxblood Brown Leatherette Skyway Skinny Suitcase Luggage

These sales end November 9 at 12am!