SHOPPING: Fab Finds, Fabulous People and Fresh Baked Goods at Alameda Antique Faire [03.04.12]

I love this look! She looks like a modern day pinup. Her hair is perfect and those jeans are doing her justice! I love this rockabilly look- it's something I don't ever think I could pull off myself but I have admired it for years.

And her tattoo sleeve is lovely! Again, something I wish I had the guts to do (I'm kinda a wuss when it comes to tattoos).

This is such an inspiring look! Fun and tailored, and perfect for 75 degree weather! And who said an oversized tote was just for ladies? Yeah, right! He's rockin' it!

And this hat!? YES, YES, YES. Many times, yes! I love when people wear traditional statement pieces with contemporary clothing.

This guy is one of my favorite people who comes to the faire. He has so much energy and is so gutsy with his style.

This lovely lady has executed effortless style perfectly. She looks comfortable and fabulous!

She also has an incredibly adorably chic mother.

And they have matching tattoos! Daughter: I love you more. Mother: I love you most.

This fab trio were rocking stripes! I love it!

Check out the striped socks!!!!!

This awesome chica, Kennis Chow, was hanging out with her really cool brother, Dickson, shopping my booth and I couldn't help but to notice that she is super adorable.

And she was toting probably one of the most badass digital cameras I have seen to date. The Fuji x100. HOLY MOLY.


This man was sporting the best leather goods I have seen for dudes. Very nice!

I mean, check out this bag and his shoes! OH YEAH. Amazing.

These ladies were super fly! A cape made from an over-sized silk scarf? Check. Chambray? Check. Easy breezy? I think so!!!! The lovely lady on the left owns Green in Oakland. Check it out.


This is one of my fave outfits of the day probably. I mean, all black is timeless and I love a good slouchy getup. The topper on the cake for me is her granny cart that has an old school boombox and a Chanel bag inside. LIKE, YEAH> YOU ROCK. Check out Liz's blog.



Speaking of cake, I made 2 dozen light and fluffy strawberry vegan cupcakes for customers who made a purchase of $25 or more.  I think they turned out pretty well!  For those of you who got one, I hope you liked it!!!!!!

I also found some AMAZING little items at the faire.    Some are for me and some are for the shop.

I found these amazing patent leather mens shoes. Made in Italy with leather soles! I'm going to replace the laces with super fluffy ribbon to wear them with my skinny jeans. You'll see- it's going to be amazing.

This ridiculously amazing carpet bag! It's got lots of little pockets for me to put all my little gadgets in. Airport bag? You bet.

This lovely straw bag is for the shop! You'll see it online soon! The straw detaches so you can wash the canvas sack inside. And the wooden handle is just to die for!

And this darling black suede mini clutch is so amazing! It'll be in the shop too!!

See you at the next event!

xoxo, Joules


SF EVENTS: #DCbday Digitally Chic One Year Anniversary Party [12.02.11]

You all know how much I love an excuse to do my nail art and get dolled up. As promised, here are photos of my nails and my outfit!  Click the photos to be linked to my profile to see more info!

The one year birthday party of Digitally Chic held at The Summit went off without a hitch.  It was wonderful to meet all the digitally chic people at the event.  It was also great seeing a familiar face.  Remember that fabulous chica at the Alameda Vintage Fashion Faire who tried on that awesome Jordache faux fur coat?  Okay, let me refresh your memory…

Now you remember?  I thought so.

Her name is Punam Patel and she started a blog called Nothing Broken.  It’s where philanthropy meets fashion and fashion isn’t just about cucumber-eating models.  It’s worth taking a look.

I’m sure you will love it.  And if you’re like me, you’re probably going to join the movement.  That’s why starting next year, you will see lots of exciting things from us.  When you get inspired, you just have to go for it.  100% or not at all.

You will love it.  Promise.

xoxo, Joules

UPDATE: #CyberMonday Shopping Sales & DIY Furniture

Okay so you know that the Cyber Monday sale ends at 11pm on Tuesday 11.29.11!  You will automatically get 10% off and free shipping by using the code CYMON11 at checkout on ETSY or JJVSHOP.COM!

Also, after going on a few thrifting trips, I have a few haul and DIY progress photos to share with you!

First, I got this super cute bookshelf, German-made mod tea cup set, and a mid century goose neck brass lamp.  I love them!  I’m going to do a little rehab on the shelf and I’ll show you guys later.

My favorite part about this set is the cup rest in the saucer is off-center.

Isn't this lamp awesome!?

Also, I’ve been working on some good ‘ol diy projects around here.  I recently came across 6 America-made plywood dining chairs.  They needed some TLC and a little handy fix it know-how.  Here are some progress photos!

I love how aerodynamic and sleek these look now. Talk about gorgeous.

No- it's not still wet. It's just THAT shiny!

Okay, well- I’m off to list more items in the shop!  Happy holidays and happy shopping!

x0x0x – Joules

SHOPPING: Small Business Saturday & Cyber Monday Sales and Codes!

If you didn’t use your Black Friday coupon code the past few days, don’t worry because you’ll save more this weekend and on Monday and Tuesday!

Don’t miss out!


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(for only, Etsy is automatic)

Get 15% off everything!


This sale is only for 11.26 only!



ENTIRE STOCK is 10% off!  Use code to get FREE SHIPPING* on your entire purchase! This code is only good for 11.27-11.29!


I’m also going to do a drawing for one lucky person to get a 20% off code to use on Cyber Monday to be used WITH the free shipping* code! WHOA!

To enter, add your e-mail to the JJV Shop List (click the link on the right margin or HERE) and write a comment under this post. If your name is already on the list, just write a comment under this post! The winner will be chosen on Sunday 11.27.11 at 12am EST and posted here on the JJV Blog.

*Free Shipping: Free Shipping is for domestic orders only.  Orders outside the US will be excluded.



COMMUNITY: San Francisco Fashionistas!

Whether you are a fashion enthusiast, or involved in the fashion community you should be here!

Here are a few examples.
If you are a….

-Style/Fashion Blogger
-Street Style Blogger/Photographer
-Owner of a retail store/company/online store
-Fashion writer
-Designer (clothes, jewelry, shoes, renegade fashion crafter…whatever!)
-Fashion Merchandising
-Fashion PR/Marketing/Event Planner
-Fashion Photographer
-Makeup Artist
-Fashion/Personal Stylist

We will meet once a month for happy hour, to meet each other and put our heads together to use our talents and love for fashion to help each other succeed in SF’s fashion world.

Occasionally we will meet to create fashion events for the public with willing participants from the group.

Let’s meet! Let’s work!
Here’s to fashion!

Click the logo below to join!

Halloween ’11: 70’s Disco Rvivl

So my friend Petra of The Second Rvivl and my cutie pie boyfriend, Elvis went out Halloween weekend for a bit of trouble-making.  We all dressed up as if we jumped out of a time machine circa 1970.  Being that I am a lover of all things 70’s- my shop has a tremendous amount of 1970’s stock.  Not to mention my personal wardrobe does as well.  Welp, here are a few photos of our fab outfits!

Here is a pretty clever costume I saw out that night too!