TREASURED & SHOPPING: JJV Featured Again + @SFEtsy Summer Splash Sale

I love Etsy treasuries.  They look so great when they are done right.  This week, JJV items were featured in two super sweet treasuries!


Dark Lady treasury by Ombretta from IndieLab.  Our Bruno Magli patent leather slingback heels were featured in this superb selection.


Groovy Tribal Tuesday by Emily of EmilysCraftys features our super awesome retro tribal print skirt suit set.

We also just added two new furniture items to the shop!


Check out this sweet 1964 Knoll Eero Saarinen Tulip Table!  And yes, it’s the real deal.


How lovely is this adorable mini chest of drawers?

In other news, next week marks the start of a HUGE collaboration sale incorporating select members of the SFEtsy community.  It’s our Summer Splash sale!  Starting June 3rd 8am-11:59pm PST, everything will be 40% off in the shop* when you use promo code SFetsySplash40 at checkout!



Teal Housewife Dress Direct from Paris $92 $55.20

If you missed our opening sale, or just can’t wait until next week’s online sale and you are located in the SF/Bay Area, come to the shop for the Midnight Pre Sale!   Sip on yummy sparkling sangria while you snag select styles at a whopping 40% off!  Bring your friends this Thursday May 30th 8pm-12am at 2489 Mission Street #37!  Check out the Facebook event HERE.

Here are a few photos from our opening:

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*Discount not applicable for furniture.

SF EVENTS: Fashion Industry Networking Event & Fashion Show by iCu Networking Group x JJV + Lix Perle

Today at 7pm, join us at Temple for the best fashion industry networking event since sliced bread.  From 7-9pm enjoy shopping fashions by local designers and artists such as myself and my very talented friend Lyseen of Lix Perle.  Be sure to purchase a drink ticket, since wine will flow like water at the open bar until 9pm, when the fashion show starts!  After the show at 11pm, dance till you can’t until 1am!  This event is by iCu (I-see-you) networking group, a group here in San Francisco.


THEY ARE ONLY $10 ($20 at the door)!

540 Howard St 
San Francisco, 94105

Since the opening of our new space in the mission, we were able to spread out and get organized, which means I will be bringing fashions that have NEVER SEEN THE LIGHT OF DAY…until now.  Joseph Magnin, Givenchy, Christian Dior, Albert Nipon, Limited, Nicole Miller, Diane Von Furstenburg, Furla, even items hand-picked in Paris, and so many more!  The rack will be STUFFED with deluxe faux furs, 1960’s a-line coats and hand-dyed and distressed denim.  There is something for everyone and at every price point from $20-$160+!  Get your fashion on!

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I first met Lyseen at Treasure Island Flea where we were booth neighbors.  Lyseen is incredibly talented and makes infinity scarves that are sewn by hand or crocheted.  Even her adorable mom pitches in with the handiwork.





NEWS: JJV Has A New Home in The Mission District!

After searching for nearly two years straight and much ado to no avail, I finally found a place for my vintage to call home.  Located at the corner of 21st and Mission streets Joules Jewels Vintage has moved up!

It took us a while to move all the vintage into the space and install all the necessary shelves etc!  Three van loads later, we got it all in!



67878_10151409225363740_762182021_nWe don’t have a storefront at the moment (that’s the next step!), but it’s a small showroom/boutique on the second floor of a lovely building in The Mission that is all set up for you to shop by appointment.  There is a room with three wall racks totaling over 20 feet in length and a wall of shoes!  Shoot us an e-mail and schedule your time to shop!  If you are looking for something in particular, please be sure to mention it!  Groups welcome!  Bring your girlfriends, your homeboys or your boo, coming to shop at JJV is like shopping a huge fabulous closet!




We will be officially launching next month with a brunch-themed shopping experience!  This launch is invite only, so be sure to add your name and e-mail to our JJV SHOP LIST!  You can count on a sweet sale during our opening too!  Stay tuned for more awesomeness!


xoxo, Joules

POSTMORTEM: Treasure Island Flea @fleaTI + T-We @SFtwetea + Lix Perle

For those of you who peeped the Instagram or Facebook page, you knew we had a booth this past weekend at Treasure Island Flea.  The weather was amazing and so beautiful, it was almost a crime to be inside, so all you lovelies who shopped with us, you probably got your vitamin D fix.


Aside from the beautiful weather, my booth was right next to a lovely little lady, Lyseen, from Lix Perle.  How cute are we in red houndstooth?!  Lyseen makes super awesome infinity scarves made from vintage fabrics or that have been knit by either her or her (totally adorbs) mom.


We had so much fun being neighbors, and Lyseen even brought her favorite inspiration book to share with me, Fruits by Shoichi Aoki (also by my favorite publisher Phaidon), about Tokyo street fashion.  There is also a second book, by the same author; check it out HERE.  Tokyo is totally on my bucket list– I have always been inspired by Japanese street fashion and the fashion fearlessness everyone possesses.  Lyseen and I even stopped by T-We for some yummy tea samples.  There, we met Christopher and Kier, two totally awesome tea blending, holster-wearing guys.  Turns out they knew my accountability buddy Dani, from The Recoverie.


While sitting at my booth drinking my favorite Earl Grey, photography student, Kim Nguyen, zipped by me with two cameras and then came back and asked me if she could take my picture.  She was so sweet, and I love that she was using two cameras– one for black and white and the other for color.  Rock, on Kim, rock on.

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PS The hat I am wearing is totally my fave!  I don’t think I can part with it…sorry ladies.  But I have many many more for your spring time pleasure!  Coming soon!

xoxo, Joules

TRAVEL & NEW IN SHOP: Chicago’s Finest + New Vintage Goodies for Shop

Chicago is always so much fun and it will always have a huge place in my heart. To me, Chicago is one of the most chic places next to New York and Paris. I was reading an article in Suitcase Mag where Nicole Blaje described Chicago as being “forced into modesty” because of the weather. And it’s true. Where and when you have brutal winds, snow and rain you have…LAYERS. Scarves, coats, blazers, hats and gloves. And when there are layers, you have a recipe for styled realness.

The other incredible thing I love about Chicago is the food. I have been in San Francisco for two years now and I still can’t fully understand why simple eats like pizza and hot dogs cost upwards of $5-$6. And if you want fries with it, it’s extra…huh? Chicago has so much good food for super cheap prices it’s almost like a food fairy tale. My fiancé and I both ate great food at a walk-up diner for $11. Taxes included. We got fries and a drink at no extra charge. Where else are you gonna get a deal like that (Hint: South Side, Pilsen and Logan Square)?! There are also so many great places to try where food and creativity collide. For instance, The Peasantry in Lakeview gets a huge 5 stars for their elevated street food and mind bending desserts. Late night, you can look forward to Telegraph in Logan Square for their très magnifique selection of French cheeses and wine and the most succulent Spanish olives you swear you’ve ever had in your life. Lucky Platter, in Evanston has some of THE best eggs benedicts around where lump crab cakes or fried green tomatoes are served up on a crispy slice of cornbread instead of an English muffin. Yeah, you heard me.






You can pretty much bet that when I come to Chicago, I go shopping for the store (and myself). It makes me feel good knowing I can scoop up union-made goods from people back in the day who actually cared about the goods they made instead of solely focusing on the dollars they got in their paychecks. Let’s face it- if you spend your hard-earned money on clothing you love, it should last you a long time.

I literally picked up POUNDS of vintage! I also dug up a few designer duds for the label lovers out there. Hermès, Diane Von Furstenburg, Jordache, Samsonite, Enid Collins and a few Italian artisan designs. I got lots of luggage and hand bags, 1930’s and 40’s hats and blushers for you Downton Abbey loving brides. And the topper on it all, faux fur coats. Yummy, oh so yummy.





So excited to share with you guys all the new goodies I picked up here in Chicago! They will be in the shop in the next few days, since, as you are reading this, I am a mile in the sky on the way back to the west coast. As you may have seen on Instagram, I did a little photoshoot in my in-laws’ back yard to show you all the sweet vintage you can get your hands on! I am so in love with everything, and I hope you love it as much as I do!








SHOPPING & SALES: JJV @Etsy Special Valentine’s Week Sale! 25% OFF! @SFEtsy #JJVSALE


That’s right!  In the name of love, and loving you- our valentine’s sale is going to be spectacular!

You can enjoy 25% off the ENTIRE SHOP from February 11-16.

Use promo code JJVLOVE13 at checkout.

Also, all purchases made during this time will get a FREE UBER FUN GIFT with your package!

Be sure to tweet that you made a purchase from our shop!

You will be sent a personalized one-time use promo code of 10% off your next purchase*!

Don’t forget to check out our V-Day Gift Guide on Pinterest!

*Personalized promo code can only be used after February 16.

jjv_happy vday

For you love rabbits out there who need a little romantical playlist for V-day, enjoy my Meyow Mix

And for you woeful indie love birds try this on for size AMORE: love songs for creeps

Enjoy a little Outkast today too…why not.

SHOPPING & SALES: Pantone Color of The Year Emerald Label Sale! 20% OFF!

Well, isn’t this serendipity.

If you recall, back in December Joules Jewels Vintage launched our high-end vintage collection and benefit club, Emerald Label.  Where the goods are designer and rare and the shipping is flat rate and the best of all, there are tons of perks!

This year, Pantone just released their color of the year as EMERALD GREEN!


I’m so excited about the correlation of these events that I think there isn’t any better way to celebrate than, you guessed it..a sale!

All Emerald Label merchandise will be 20% off from tomorrow at 12am PST until February 4, 2013 11:00pm PST.

Shipping will still be the super low flat rate price of $5.99 in the United States and $19.99 flat rate international shipping!  When purchasing during this sale, you will be automatically entered into Emerald Life and will get all the perks that come with it!  This is an exclusive opportunity; Emerald Label only goes on sale for Emerald Life members, and these sales are not publicly advertised, and you must have a special code to redeem the discounts.

There are so many wonderful things in Emerald Label for you to covet…


1970’s Frye Western Boots (sz 5.5 6)


1960’s RARE Leon Unatin Joseph Magnin Purple Suede Heels (sz 7.5)


1980’s Authentic Furla Paisley Clutch made in Italy


1980’s Authentic Escada Suede Belt with Rhinestones and Chain Tassel


There will be two new Emerald Label items added everyday up until the end of the sale!  You can bet you will see even more beautiful items!




Emerald is so your color.